After the analysis, the program manager and I created 3 different tiered packages for our program: basic, plus, and tech support.
My other research efforts included one-on-one interviews with some of Ingram Micro’s current vendors who had already participated in a similar rewards program in Q3 2016. From these interviews, I was able to validate some key user needs for both the email campaign and the online experience.
Number of Participants: 3
Scenario: Enroll in Ingram Rewards Online
- Purchase a SKU
- Register as a new reseller
- 33% success rate for checkout process completion; time on task > 3 minutes
- 100% success rate for new reseller registration; time on task < 2 minutes