Acquire is a product recommendation engine applied to all open customer quotes. Customers of Ingram Micro often quote for or transact with certain product(s) not realizing that they may have the propensity to purchase other IM product(s).
This program provides customer product level recommendations based on open quotes.
I was the lead UX designer on this project and tasked with designing the email and online shopping cart experience.
Fun fact: this was my first project at Ingram Micro.
These quick phone sessions were super valuable and contributed greatly to my iterations.
Primarily tested the following:
- the click-through feature from email to landing page
- the interaction users experience during the check-out process mainly how users will respond when we redirect them to another domain to purchase the product